Customer Reviews

We pride ourselves on our high standard of customer service.

But don't just take our word for it, read our customer reviews below.

Nicola Norbury
Via RAC- I'd recommend Shadow Automotive Ltd to a friend because I had a great experience, Joe absolutely knew what he was talking about, no flannel or rubbish. There was a small issue with the car which Joe called me about, explained in full, and sorted it out. Would happily purchase from shadow again.
Chris Swain
Really pleased with everything, excellent service from beginning to end. Thanks Joe, Charlie and all the team.
Andrew Harrison
Via Google - Very helpful staff
Mr Bell
Via RAC - Fantastic Experience 10/10
Josh
Via Google - Bought a Range Rover from Jordan. Fantastic experience from start to finish. Offered a fair P/X for my Mercedes and made the whole process so easy. Felt very valued and well looked after. Would deal with again, thanks!
Chris
Via Google - Was a pleasure doing business here. Easy from start to finish. Joe was friendly and it was all pressure free. I p/x my car and bought a lovely bmw. Would recommend ⭐️⭐️⭐️⭐️⭐️ Thanks again!
Amber Bracha
Via Google -Me and My partner both had a great experience from our recent purchase. From start to finish, the service was friendly, honest, and completely pressure-free, which made the whole process really enjoyable. Jordan took the time to answer all our questions, didn't try to upsell or rush us, and genuinely wanted to make sure I found the right car. It was refreshing to deal with people who clearly care about their customers rather than just making a quick sale. Would highly recommend the company to anyone looking for a smooth, trustworthy, and stress-free buying experience. Thanks again!
Sam Burgees
Via Google -I have been looking for a car for several weeks and spoken to various car dealers. Jordan at Shadow Automotive was the most helpful by miles. Really quality service and couldn't have done more to answer my questions - straightforward answers and clearly know their vehicles well. Exactly what you want when looking for a car. In the end, they didn't have a car with exactly the requirements I was looking for, but would highly recommend on the basis of the service I received.
Roy Chamberlain
Via RAC - The staff at Shadow Automotive Ltd were good because they showed a helpful attitude without high pressure selling.
Mr Hill
Via RAC - Great service and lovely staff. None of the normal dealer nonsense. Very happy with the car and absolutely will use them again
Louis Allen
Via Google - Bought a lovely Audi s3 from Jordan
Great customer service + communication
Very pleasant process and place to be, car was just as advertised
Would highly recommend👍🏼
Maxim Zharkov
Via Google - Great service, great prices, great and easy communication. Guys will go above and beyond to make you feel special and cared for. Looking forward to working together again soon! Thank you for this beautiful Porsche and your service, Jordan!
Mr Gilberthorpe
Via RAC - Shadow Automotive Ltd were fantastic because I found the Yeti exactly as described and Joe was extremely helpful from beginning to end.
Aytunc Tezay
Via Google - I rarely write reviews, but this business, and Joe in particular, deserves 6 stars out of 5. I live in Australia and purchased a vehicle from Joe about 7 months ago, sight unseen. His honesty and professionalism over the phone gave me confidence, but the service didn't stop there. Months later, I reached out to Joe with an urgent matter, and he assisted me without hesitation. That is outstanding service!
Jake Gibbons
Via RAC - I'd recommend Shadow Automotive Ltd to anyone because they have a great selection of cars and make sure it's in absolutely perfect condition before handing it over to you.
Mark Powell
Via RAC - I'd recommend Shadow Automotive Ltd to anyone
Tom G
Via Google -
From the moment I spoke to Joe on the phone, I could sense how genuine he was. When I arrived at the showroom, he immediately put me at ease and explained everything really well. You can really tell how knowledgeable he is and how much he genuinely cares. He was very understanding with the car I was part exchanging, helped set up the tax for me on the new car and then took his time showing me how the car works. I highly recommend, thank you!
Connor Hunter
Via Google - Selling my car to Shadow Automotive was quick and straightforward. The whole process was really easy and hassle-free, and they came and collected the car faster than I expected. The guys who came to pick up the car were brilliant "“ friendly, professional, and made the handover smooth. Would definitely recommend them to anyone looking to sell their car!
Mr Chatton
Via RAC - I was happy with the service at Shadow Automotive Ltd because everything was fully explained and in great detail making sure i was 100 per cent happy the sent a video out lining the minor issues it was well worth the 360 miles round trip anyone looking to purchase a car from these guys they are genuine as they come jordan was amazing and very professional.
Justin Garner
Via Google - The experience at Shadow was excellent. Simple honest advice was given and I always felt I was being looked after. Jordan was really helpful and got me abetter px price than I was expecting. The dealership is welcoming and my car was well prepared with a new MOT and service. A great experience all round and I wouldn't hesitate in buying from them again.
Mark Somerfield
Via RAC - I'd recommend Shadow Automotive Ltd to a friend because they offer a unique range of vehicles, supported by friendly, knowledgeable staff.
Roger Douglas
Via RAC - Shadow Automotive Ltd were really helpful and I'd recommend them because really good vehicle presentation and service
Anthony Chatton
Via Google - Purchased a vw arteon from shadow automotive very professional and good price the car is near perfect no pressure to buy very helpful every step of the way highly recommended to anyone wishing to purchase a vehicle from these guys travelled 180 miles well worth the trip thanks again
Mrs Richardson
Via RAC - I had a great experience at Shadow Automotive Ltd because how professional and friendly the sales representatives were. Me and my husband enjoyed how they were a true enthusiast dealership. We could tell they had a passion for all things cars.
Steven Peers
Via Google - Travelled down from Yorkshire to purchase a VW Polo. The process was simple to reserve over the phone and we were looked after by Jordan extremely well when we arrived at the showroom. Car as advertised. Highly recommended. Thank you Jordan and Joe.
Louise Stoker
Via RAC - The experience at Shadow Automotive Ltd was fantastic because they very efficient, friendly, everything was done very professional and would go back to them for a car anytime very pleased
Mike Grimes
Via RAC - Shadow Automotive Ltd staff were good because they delivered what they said the would
Mike Grimes
Via RAC - Shadow Automotive Ltd staff were good because they delivered what they said the would
Matthew Bentley
Via Google - Fantastic service from start to finish. Could not have been dealt with better.
Would certainly buy from them again.
James Rutland
Via Google - Bought a BMW 1 series for my son a few months ago. One of the cheaper cars available from Shadow but we received a 5* service nonetheless. Communication with Jordan was excellent and he went above and beyond to ensure we were happy. Highly recommended. Thanks guys 👍🏼
Bradley Gordon
Via Google - Purchased a lovely mk7.5 Golf R from the guys here. Incredible knowledge a fair price and top customer service. Would highly recommend.
Ed Black
Via Google - Couldn't recommend dealing with shadow more! Extremely professional and well presented company, that couldn't have been more helpful. Absolutely love my VW Amarok great car and was presented to me in a brilliant fashion.

I dealt with Jordan who answered all my questions and even picked me up from the train station to collect my vehicle, top bloke.
James Barry
Via RAC - Shadow Automotive Ltd were great because I felt that I was dealing with proper car people who explained every step of the process rather than the staff of large car supermarkets
Mr Lewis Emmery
Via RAC - Shadow Automotive Ltd staff were great. Down to earth. No forced sale. Very easy going and genuine.
Warren Tan
Via Google - Traded in my wife's Porsche Boxster as part of a deal for a Macan GTS. In the excitement of picking up the new car, I accidentally left my Tom Ford sunglasses in the Boxster.

Joe sent them back via FedEx "” no charge, no hassle.

Great customer service isn't just about when everything goes smoothly; it's about how a company responds when something goes wrong. Joe absolutely delivered.

And yes, the Macan GTS was great!
Christopher Newman
Via RAC - Shadow Automotive Ltd were really helpful and I'd recommend them because they were very professional and helpful during the purchase.
Dianne Dunning
Via RAC - Shadow Automotive Ltd were great because I would give 10/10 for the friendliness and helpfulness of Joe and his team. Easy to locate and all the stock was immaculate.
Jordan Rayment
Via RAC - The experience at Shadow Automotive Ltd was absolutely amazing. They went above and beyond. hands down the best garage I've ever bought a car from. I would highly recommend them.
Grant A
Via Autotrader - Easy, professional, pleasant. No complaints.
Recently bought a car through Shadow Automotive through trade-in. They were communicative and helpful throughout. Very knowledgeable 'car people' that seem to be in the industry because they love cars, rather than selling them like livestock. Everything felt very honest and fair, without me feeling like they were trying squeeze me at any point. I got what I thought was a fair price on trade-in for my vehicle. I'd happily use them again.
Thomas Frieland
Via Google - Purchased a BMW 1 series from them and communication was excellent throughout, the vehicle was ready for collection in a pristine condition thanks to Charlie, all the team were extremely helpful and professional.10/10 recommend, all vehicles presented in a beautiful condition and the place is spotless. Really look after their customers. Thank you to the team!
Sam Schofield
Via Autotrader - The best buying experience yet. Kind, professional and knowledgable
Joe and the team at Shadow are superb. They are responsive, knowledgeable and generous with their time. I picked up a model Y and exchanged another vehicle. They were clear with communication and were very fair throughout the buying process. Will be back again for sure.
Derrick Sagar
Via RAC - Shadow Automotive Ltd staff were good because full frank and helpful advice and assistance.
Adam Sanders
Via RAC - My experience at Shadow Automotive Ltd was second to none, I was purchasing the car from a couple of hours away so was not as simple as popping down to view. Jordan was brilliant and so accommodating, allowing me to hold the car for a week to be able to see it! He was also very honest and upfront with the car, sending me a video before I went to view. They allowed me to test drive the car on my own which was great and allowed me to figure out whether I wanted the car. Stellar service from a lovely place! Can't recommend them enough!!
Dale Gurr
Via RAC - FIVE STARS
Male Batey
Via Google - We bought a lovely Audi TT from Joe at Shadow Automotive. He was very knowledgeable and straight talking. There are no pressure sales tactics. A very pleasant and smooth transaction, he even took care of arranging the tax on the car for us, so we just had to pay DVLA and not faff around figuring it out.
He is that helpful to his customers and a nice guy to deal with.
The car was immaculately presented, too.
I would highly recommend Shadow Automotive.
Brad
Via Google - Part exchanged my old car for one in the showroom, messaged right away and arranged a time next day to view. drove the car away that day. super easy and after getting the car looked at by a main dealer they told me the car was in perfect condition. super friendly and cars come with all paperwork and even generous on price.
Lucas Culff
Via RAC - I was pleased with Shadow Automotive Ltd and would recommend them because the whole process was straight forward and simple. Upon arrival it only took a hour including the test drive until everything was complete. The car was in amazing condition. Joe was amazing, friendly and insightful. Overall a great buying experience. Will be back in the future! FIVE STARS
Mark
Via Autotrader - Excellent and friendly service
Excellent service and a great car buying experience. Joe was really friendly and professional throughout. I wouldn't hesitate to recommend Joe and Shadow Automotive to family and friends.
Jay Vincent
Via RAC - Absolutely fantastic service from Shadow Automotive, we knew straight away that this was a company dealing only in quality cars in excellent condition. We're very happy with the Tiguan and the extended 2 year warranty, and if/when we come to buy another car in the future, Joe and his team will be our first call.
Thomas Johnson
Via RAC - FIVE STARS
Ian Nash
Via Google - Messages were returned quickly even though it wasn't an expensive car I was buying. The service from Joe was beyond expectations & even turned up when he wasn't due in. Car was clean with all history. Wouldn't hesitate to buy from again & recommend. A1 from start to finish. Thanks.
Louis
Via Google - Brought a BMW 3 series from Shadow Automotive about 3 weeks ago and I could not be happier with the purchase. Car was incredibly well presented, in great condition for its age and mileage and the team we're incredibly helpful answering my questions (even going in on a weekend to check on a query I had!).

I was allowed plenty of time to test drive and Jordan especially was absolutely lovely and made my wife and I feel very welcome. Sales process was also excellent and seamless!

Wouldn't hesitate to recommend Shadow Automotive. Will absolutely be going back when my wife decides she needs a new vehicle!
James Higginson
Via RAC - FIVE STARS
Simon Lilley
Via RAC - Shadow Automotive Ltd staff were easy to deal with, good communication, not pushing me to do or buy anything I wasn't interested in or comfortable with. Really easy and a nice team.
Kerry Unwim
Via Google - We couldn't have asked for a better experience. Joe and the team were so attentive and accommodating. Car was perfect, and came serviced, MOT'd and detailed - we'll definitely be back. Can only highly recommend.
Rachael Ensor
Via RAC - I'd definitely recommend Shadow Automotive Ltd because Joe made the experience so easy and was very attentive to our needs from start to finish.
Michelle Atkinson
Via RAC - I'd definitely recommend Shadow Automotive Ltd to friends and family because they asked what I needed and we're able to find the right car quickly and effectively. Offering a great service from start to finish.
Arif Stone
Via RAC -The staff at Shadow Automotive Ltd were good because they went the extra mile opening on a Sunday once for me to view the vehicle and once to collect. I asked for a video of the car beforehand because I had a long journey to reach their location. I dealt with Joe and he was very informative and explained everything. Overall an excellent place to buy a car.
David Quinn
Via RAC - Having not purchased a second hand vehicle for some years, Shadow Automotive were fabulous throughout the whole experience. Thanks to Joe I would happily use again and recommend to family & friends.
Ivo V
Very good experience, Joe is friendly and correct person!
Iddie1977
Via Google - Great service from Joe! From the initial contact through to handing over of the key, he was professional, extremely helpful and accommodating. My car was professionally valeted and Shadow completed the majority of the paperwork on my behalf making the sale incredibly easy and stress free. I would use Joe and Shadow again and highly recommend them to others.
Paul Whiteley
Via Google - What a lovely company and people! Quick to pick the car up and purchase it and great to deal with.
Toby Kinnaird
Via Google - Joe was a pleasure to deal with and came through with his promises. The purchase went seamlessly and I'm very happy with my car. Thank you
Jez Lumb
Via Autotrader - Bought an amazing VW ID.4
Joe was incredibly friendly and helpful. The whole process was easy and stress free.

Contacted them over the weekend and received a prompt reply on Sunday (when they're supposed to be closed).
Couldn't ask for a better car buying experience
Karl Fitzjohn
Via Google - Joe is a genuinely nice guy, nothing was too much trouble, he is very knowledgeable and wasn't at all pushy. The golf I've just bought was presented immaculately. Was nice for the experience of buying a car to be a pleasurable one and I wouldn't hesitate to recommend this company or deal with again in the future.
Mr Wellings
Via RAC - My experience at Shadow Automotive Ltd was memorable because of the personal service from the proprietor. Knowledgeable and helpful and not at all the stereotypical "car salesman". An absolute pleasure to do business with - Completely Satisfied
James Konarczak
Via google - Great service, efficient and friendly. Lovely car to!! Would recommend
Pride Rockstars
Via Google - Very good experience ticks all the boxes, would definitely recommend â…
Alex Brinzan
Via Google - From the minute I have called to enquire for the car till I have picked up the car, Joe was extremely helpful, answering all of my questions and enquiries and worked around me regarding the collection. Car was in pristine condition, both mechanically and looks. Amazing experience, top lad. ⭐️⭐️⭐️⭐️⭐️
Hugh Lambourne
Via Google - I can't recommend Shadow Automotive (and Joe in particular) highly enough. Great comms, nothing too much trouble and on collection the car was absolutely immaculate. Thanks guys.
Gábor István
Via Google - FIVE STARS
Karl Middleton
Via RAC - FIVE STARS
Dave Urquhart
Via Autotrader - Faultless.
Superb service and Joe was a pleasure to deal with.
Kyle Fox
Via RAC - Shadow Automotive Ltd were fantastic because Joe was super helpful and accommodating. He really went above and beyond to help me see the vehicle, to understand the warranty and to answer all my questions with complete understanding and kindness. The vehicle was in really good condition and it was exactly what I was looking for.
Robert Jones
Via Google - I would highly recommend Shadow Automotive. Joe was really helpful, approachable and professional throughout the purchase of our car. I would definitely buy another car off of Joe in the future.
Craig Wright
Via Google - Absolutely amazing service from Joe, enquired about a car on Monday and everything was sorted for collection at the weekend, even on Easter Sunday. Would highly recommend. All the best!
Samuel Bostock
Via Google - Recently purchased a BMW 3 series from Shadow Automotive. The whole process from start to finish was transparent and very easy. Joe came across cool and trustworthy which alleviated all the stress that comes with buying a used car. Would recommend and certainly use again in the future.
Yvonne Harriman
Via Google - From the very first conversation with Joe to collecting the car last weekend he has been nothing but courteous, informative and extremely efficient in the way he has managed the sale. We were extremely impressed with his knowledge when answering questions about the car that we were interested in and would have absolutely no hesitation in returning to him in the future. If I could give a higher rating than 5 stars I would. Thank you Joe.
Martin Jones
Via Google - Recently purchased a car off Joe. Can't recommend him enough. He was very professional and helpful from start to finish, the car was exactly as described on the website, no surprises! Would not hesitate in purchasing another vehicle off him in the future.
Oli Feltwell
Via Google - I recently bought a Golf from Joe and I am thoroughly pleased. The car was immaculately presented, having had a full detail. There was absolutely no pressure and he made us feel relaxed through the process. Highly recommended!
Natasha Welling
Via Google - Very positive buying experience. Joe has been great to deal with and took time to answer any questions to make sure we were happy
Emily Farrow
Via Google - Great service from Joe. Made everything about buying very easy and was always happy to help and very responsive to any questions. Would highly recommend. Sorry I've already got it muddy!
Garry Peters
Via Google - Outstanding!! I Bought a lovely Audi A1 from Shadow Automotive today. Joe was such a nice guy, really easy to get on with, honest and so helpful. There was absolutely no pressure at all, on arrival Joe gave me the keys and trade plates and suggested I take the car for a test drive. The car was beautifully presented too. If you are looking for a great car I would highly recommend contacting Joe at Shadow Automotive. Thanks again Joe!
Steve Shevill
Via Google - Very good experience and communication, I would 100% recommend. Well worth the 320 mile round trip on a Sunday morning to view the vehicle.
George Murray
Via Google - I would have no hesitation in recommending Joe. He made the process extremely seamless and was genuine in his answers to my questions. 100% honest. It was a pleasure to deal through Joe.
Michael Pearson
Via Google - I did a part ex with my honda civic and bought a great volkswagen golf Joe was brilliant from start to finish I felt an instant rapport with him which made the whole experience great hope to do business again in the near future
Mike Ferrand
Via Google - This was my first time buying a car for a very long time. Dealing and buying from Joe was an absolute pleasure, no pressure whatsoever and the whole process was a breeze. Really pleased with the car and the service provided!
Kishwar Hanif
Via Google - Jo at Shadow Automotive was an absolute pleasure to deal with start to finish. I purchased a BMW X3 70 reg, and part exed my 2017 BMW x3. Despite a distance of 280 miles this transaction was smooth and simple. Jo was genuinely not pushy and honest in his description of his car, which I must say I love love love! Sincerely if I could give 10 stars 🌟 I would. Thank you Jo from a very happy customer and hopefully will return to you next time too.
Neill Webster
Via Google - Have bought many cars from Joe (Shadow Automotive) and they have always been great. The service is fantastic and personable! Highly recommend!
Anna Morris
Via Google - Recently sold my beloved Range Rover to Joe. He made the process so easy and seamless. I wouldn't hesitate to recommend him to anyone else looking to sell their car privately. In fact I have already recommended to a family member who has gone through the same process.